A new email sent out to partners adds additional context to yesterday's restructuring of Microsoft's smartphone business. Core markets, three areas of strength, and what it all means for the future of Windows phone.
Microsoft recently announced further changes to its smartphone strategy around Windows 10 Mobile with further layoffs centered around the Nokia Mobile acquisition. Now that Microsoft's retrenchment is in full swing many see this as the end of Microsoft's mobile ambitions, but a new internal email suggests otherwise.
Instead, security, management, and Continuum capabilities are the focus for Windows 10 on smaller screens. Even more interesting is the shift in markets with Microsoft investing in individual ones, but pulling back in others like India and Brazil.
Make no mistake about it Microsoft's smartphone strategy is drastically changing, but change does not mean the end either.
According to an internal memo from Microsoft sent to partners and obtained by Windows Central, Microsoft will concentrate on these "core markets" for its smartphone business: US, UK, France, Germany, Poland, Australia, and Western Europe (Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland)