My prediction is that on July 29th Microsoft will replace the words "Upgrade to" to "Preview" Windows 10 on all these screens "forcing" people to upgrade to Windows 10....
So far not installing some of the following updates has helped.
For anyone UK based there was a radio item broadcast today with a small feature on the W10 forced upgrade issue. Its at 12'30 in from the start. Available to listen on demand or as a podcast. The replies from MS were... erm interesting.
BBC Radio 4 - You and Yours, Day hotels, Bank debt, Bin collections
That being said, even if it is the case that people somehow agreed to the install unwittingly or unintentionally, that is still just unethical and sleazy, as previous posters have said.
Secondly the main point is that the guy didn't buy Windows 7. S/he most likely licensed it. So in actual fact it is not something you own (like the windows in your house or the doors or whatever) but rather something you rent like NetFlix or something. Generally an OS (especially if it is OEM) is not a thing that you can sell to someone else.
If you don't want Windows 10 then don't - it is hardly compulsory. You just say no.
If you want to slag off Windows 10 feel free but perhaps a Windows 10 website wouldn't be the best place.
Now when I open Windows update, in the box that usually says windows is up to date, or checking for updates, it just says Upgrade to Windows 10. The only options are get started or a more info link. If I check the show all available updates option the only one listed is Upgrade to Windows 10, and its checked by default. This PC did that the first time I ran Windows update. Only now, If I uncheck it, close Windows update, then open it again it's check marked again. Anybody want to guess what's going to happen happens if I reboot? If I run Windows update manually, a defender update shows up but is not check marked for install, only the Upgrade to Windows 10 option is selected? So now i'm not going to get any Windows updates unless I go in every time and change the selections?
I rebooted and nothing happened. I know what is going to happen if I leave this PC on overnight though. Windows update is going to do a scheduled update at 2AM and do the Windows 10 upgrade. And I have no easy way to stop it. I uncheck it and it rechecked, what ever happened to free choice there Microsoft? I'm going to leave that PC running overnight to see what happens. Then refuse it again, and see if anything changes. If it's going to try and update every time I reboot the PC, well, if I said what I want to id probably get banned.