To aid customers in determining which apps or game are appropriate to download, Dev Center requires you to select an age rating during the submission process and include specific requirements (e.g. ESRB or PEGI) for every market you’re planning to publish in. The workflow to assign age ratings in Dev Center
often required several hours of work to obtain and include all the market-specific certificates, as each was handled separately, one by one.
On January 6, Dev Center will begin the rollout of a single and more efficient workflow, which uses the International Age Rating Coalition’s
(IARC) age rating system. The system will be rolled out in phases throughout January. In this blog I will discuss what this means for your app and for your Store listings...