Windows 10 Mobile has barely launched, and Microsoft's former chief executive is already burying it—though in doing so, he may be pointing toward a better way forward for the company.
At the Microsoft shareholder conference this week, Bloomberg reporter Dina Bass was in the right place at the right time
: She picked up former chief executive—and still shareholder—Steve Ballmer criticizing chief executive Satya Nadella and other Microsoft management. One of Microsoft’s faults, according to Ballmer? Ignoring Android apps.
There really isn’t much news here, just a fraction of a quote:
Ballmer also criticized Nadella’s answer to an audience member questioning the lack of key apps, like one for Starbucks, on the company’s Windows Phone. Nadella responded by citing the company’s plan to appeal to Windows developers by allowing them to write universal applications that work on computers, phones and tablets, targeting a larger array of devices than just Microsoft’s handsets that have just a single-digit share of the mobile market.
“That won’t work,” Ballmer commented as Nadella spoke. Instead, the company needs to enable Windows Phones “to run Android apps,” he said.
Was Ballmer right? Possibly. But how does Microsoft convince Android developers to port apps to Windows? Increasingly, it seems like another Android phone might be one answer.