...Windows 10 was launched in the third quarter of 2015, but it had a minimal impact on shipments in the quarter. Gartner analysts said the focus of the Windows launch in the quarter was to upgrade to Windows 10 on existing PCs, rather than ship on new PCs. The Windows 10 rollout will ramp up in 4Q15 holiday sales.
While 3Q15 results illustrated gloomy market conditions for the PC market, there is a positive aspect in the results. According to Gartner's 2015 personal technology survey, 50 percent of consumers expressed intention to purchase a PC in the next 12 months, compared with 21 percent for tablet purchase intention.