Google to hit pause on Flash ads in Chrome on September 1

Page 1 of 2 12 LastLast
    Google to hit pause on Flash ads in Chrome on September 1

    Google to hit pause on Flash ads in Chrome on September 1


    Posted: 28 Aug 2015

    Google will hammer one more nail in Flash's coffin with a feature that will soon prevent many Flash ads from displaying in Chrome desktop.

    The feature was rolled out to Chrome beta in June and will become generally available on September 1. While Google won't block Flash in Chrome outright, it will only allow it to play "central content" like videos while pausing peripheral content such as Flash animations.

    Google said yesterday that the feature will mean "pausing many Flash ads". Chrome users will be able to choose to run the Flash ads if they want, but they'll need to manually enable that in C Amazon too has chosen September 1 to step serving Flash ads on amazon.com, citing changes to Chrome, Mozilla Firefox, and Apple Safari that limit Flash content.

    Google has described its shift away from Flash as a means of reducing Chrome's impact on battery life and performance on laptops, addressing one of the chief complaints about its browser on Macs.

    While that's true, a sideline benefit of marginalising Flash in Chrome is that it could help drag the advertising industry away from one of the main security threats to desktop computers. Flash vulnerabilities -- many of them found by Google's researchers -- are regularly targeted by hackers, affecting both Windows and Mac users.hrome's content settings.
    Source
    labeeman's Avatar Posted By: labeeman
    28 Aug 2015


  1. Posts : 27,164
    Win11 Pro, Win10 Pro N, Win10 Home, Windows 8.1 Pro, Ubuntu
       #1

    This is very good news(slowly and painfully killing those unsecure add-ons like JAVA and Flash Player) I have had Flash Player as "click-to-play" for the last couple of years now in all my browsers..
      My Computers


  2. Posts : 19,516
    W11+W11 Developer Insider + Linux
       #2

    I disabled automatic Flash on FF long time ago. If I want to I can enable it but do it very occasionally.
      My Computers


  3. Posts : 27,164
    Win11 Pro, Win10 Pro N, Win10 Home, Windows 8.1 Pro, Ubuntu
       #3

    CountMike said:
    I disabled automatic Flash on FF long time ago. If I want to I can enable it but do it very occasionally.
    With HTML5 as default these days, I think we only need Flash to view ads
      My Computers


  4. Posts : 19,516
    W11+W11 Developer Insider + Linux
       #4

    Cliff S said:
    With HTML5 as default these days, I think we only need Flash to view ads
    No, news sites for instance are full of Flash and so are older sites. In FF there's an obscure setting to stop playing any videos automatically but it's not 100% effective. Flv format is popular because of small file sizes.
      My Computers


  5. Posts : 27,164
    Win11 Pro, Win10 Pro N, Win10 Home, Windows 8.1 Pro, Ubuntu
       #5

    CountMike said:
    No, news sites for instance are full of Flash and so are older sites. In FF there's an obscure setting to stop playing any videos automatically but it's not 100% effective. Flv format is popular because of small file sizes.
    Oh ok, I probably generalized too much there, I need it on Major Geeks to see most video content and Softpedia as well.
      My Computers


  6. Posts : 19,516
    W11+W11 Developer Insider + Linux
       #6

    Cliff S said:
    Oh ok, I probably generalized too much there, I need it on Major Geeks to see most video content and Softpedia as well.
    Try Yahoo News, it's nothing but Flash.
      My Computers


  7. Posts : 27,164
    Win11 Pro, Win10 Pro N, Win10 Home, Windows 8.1 Pro, Ubuntu
       #7

    CountMike said:
    Try Yahoo News, it's nothing but Flash.
    Yahoo is to insecure for me, even with Malwarebytes Anti-Exploit running. But the major players in browser and internet content want to kill flash totally.
    It shouldn't effect Adobe "too bad" because it's free and they have a lot of very good pay to use products. Although it's free they will lose the money from businesses that advertise using their Flash Player, but at least they won't have to maintain it.
      My Computers


  8. Posts : 19,516
    W11+W11 Developer Insider + Linux
       #8

    Of all of Yahoo I just watch news and one old e-mail account. Yahoo was first search engine but fell behind. All of the Adobe I banished long time ago, too bloated SW and difficult to get rid of.
      My Computers


  9. Posts : 27,164
    Win11 Pro, Win10 Pro N, Win10 Home, Windows 8.1 Pro, Ubuntu
       #9

    Adobe News Flash to Focus on PC Browsing and Mobile Apps; Adobe to More Aggressively Contribute to HTML5


    Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores. We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook. We will of course continue to provide critical bug fixes and security updates for existing device configurations. We will also allow our source code licensees to continue working on and release their own implementations.
    These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium video. Flash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection. Flash developers can take advantage of these features, and all that our Flash tooling has to offer, to reach more than a billion PCs through their browsers and to package native apps with AIR that run on hundreds of millions of mobile devices through all the popular app stores, including the iTunes App Store, Android Market, Amazon Appstore for Android and BlackBerry App World.
    Even Adobe wants to kill it.
      My Computers


 

  Related Discussions
Our Sites
Site Links
About Us
Windows 10 Forums is an independent web site and has not been authorized, sponsored, or otherwise approved by Microsoft Corporation. "Windows 10" and related materials are trademarks of Microsoft Corp.

© Designer Media Ltd
All times are GMT -5. The time now is 20:44.
Find Us




Windows 10 Forums