Footnote. Surprise, surprise. Win 10 failure abounds.
Per Win 10 tutorials, a START MENU was in fact built into "Taskbar & Start Menu" properties. See below article excerpt.

So. Win 10...

Okay, folks. Same disfunction, different problem.

Below are three screen shots -- Win 10, 8.1 & 7 Note the variances in tabs and options. [Sorry if pngs too small, don't think I can...