New PC, keep rebooting after inserting product key

Hello there,
I have a new computer with windows 10, at the first boot the computer did some things to prepare itself for use, but then I was asked to give my credenitals to account, I used my windows account, but there was some error and I had to reboot.

Since then this is what happens:
when I boot up there is (probably, cause English is not my native language)
Hi there
let's ́s get a few basic things out of the way

Then I choose my language and click next, after that it asks for a product key, after I confirm that (or skip) and use express settings it goes into "just a moment" than the computer reboot and I am at the begining again:
Hi there
let's ́s get a few basic things out of the way

Return it back to where you bought it and have the guys fix it.

I´ve managed to solve myself, turned on support for windows 8/8.1 in BIOS and after next reboot it showed that Windows failed to boot and I finally had a chance to return machine to the factory setting. That helped since it installed windows again and all went well as should on the first try.